About
Bilingual communications professional with an MBA and a proven background in marketing, administration, and brand strategy. Proficient in social media management, content creation, scheduling, payroll, and executive reporting. Expertise includes brand activations, media outreach, and community engagement, complemented by strengths in data analysis, recruiting support, and project coordination. Recognized for organizational precision, clear communication, and the ability to manage multiple priorities in fast-paced environments.
Notes
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This portfolio showcases selected work across brand marketing, creative strategy, and campaign development. Projects include a mix of client deliverables, field activations, digital content, and academic marketing plans.
Work Experience
Nov 2025 — Present
Marketing Coordinator, Specialized Construction Services
I manage the company’s marketing presence across digital platforms, brand materials, and industry events. I oversee social media strategy and website management, create marketing collateral and visual media, and develop content that highlights company projects and operational capabilities. My work involves close collaboration with operations teams to gather field insights, photos, and video that translate technical work into clear marketing messaging. I also coordinate trade show planning and logistics, manage branded promotional materials, research industry sponsorship opportunities, and support workforce development initiatives through outreach to trade schools and internship program coordination. Together, these efforts help strengthen brand visibility, maintain consistent messaging, and support business development across multiple service areas.
San Antonio, TX
SCS Fabrication & Welding Billboard: Designed and developed fabrication and welding-focused billboard concepts for Specialized Construction Services to support brand visibility across eight targeted industrial markets, including Houston/Baytown, San Antonio, Dallas, Corpus Christi (including surrounding areas such as Rockport), Brownsville/Boca Chica, Oklahoma City, El Paso, and Lake Charles. With no existing outdoor advertising framework in place, I identified the need for clear, high-impact messaging tailored specifically to contractor, plant, and field-facing audiences in each location.
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SCS Technical Services Flyers/Line Cards: Developed a complete set of operations-specific flyers and line cards for Specialized Construction Services to clearly communicate the company’s capabilities across six core operations units. Since no standardized materials previously existed, I researched each division’s services, collaborated with operations managers to gather accurate technical details, and translated that information into concise, visually consistent marketing pieces. I designed and formatted the flyers to align with the company’s branding, ensuring each document clearly outlined service capabilities while maintaining a unified look for external distribution. These materials are now used by operations managers and business development personnel for client outreach, trade shows, and recruitment to quickly communicate SCS’s technical offerings.
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SCS Business Cards: Redesigned the company’s business cards by refining the existing design, updating outdated and inconsistent titles, and standardizing employee contact information. Revamped the layout to better reflect the company’s branding by applying updated colors, typography, and visual hierarchy. Added the company tagline and integrated a QR code linking to the company’s online presence and social media platforms.
SCS Main Overview Flyer: Designed and produced the company’s primary fold-out capabilities flyer from the ground up to showcase all operations units in a single, comprehensive piece. Sourced a specialty printer capable of producing the oversized format and worked directly with vendors to ensure the material could be printed on 40-inch paper. Planned and measured the entire layout manually, mapping fold locations and panel spacing to ensure the final piece folded correctly and remained readable in both folded and fully expanded formats. Developed the visual structure, organized technical content from each operations unit, and applied consistent branding, typography, and imagery to create a high-impact marketing piece used for client meetings, business development, and trade shows.
SCS Tradeshows: Planned and executed the company’s participation in industry trade shows by managing all marketing and logistical preparations. Coordinated booth materials including banners, flyers, promotional items, and digital displays while ensuring all branding and messaging aligned with company capabilities. Handled vendor communication, shipping arrangements, and delivery timelines for booth equipment and marketing materials. Organized and prepared printed collateral, booth displays, and promotional items so operations and leadership teams had the resources needed to effectively represent the company, engage with potential clients, and promote SCS services during events.
SCS Video: Produced a promotional video highlighting the company’s six core operations units to provide a clear visual overview of SCS capabilities. Planned the structure and messaging to ensure each division was represented with concise, relevant information. Gathered project photos, video footage, and operational details from internal teams, then edited and assembled the material into a cohesive video aligned with the company’s branding and visual style. The final video is used across digital platforms, presentations, and trade shows to quickly communicate the full scope of SCS services.
SCS Website (Interactive): Maintained and updated the company website by refreshing project photos, updating service information, and editing employee profiles to ensure content remained accurate and current. Implemented front-end updates using WordPress and basic CSS to improve page layout, visual presentation, and overall consistency with company branding. Regularly reviewed and revised site content to reflect new projects, updated capabilities, and organizational changes.
Social Media Management: Manage the company’s LinkedIn and Facebook accounts by developing and publishing content that highlights projects, company capabilities, and employee updates. Create captions, graphics, and visual content aligned with the company’s branding while coordinating with operations teams to gather photos and project information. Monitor engagement and maintain a consistent posting schedule to strengthen the company’s online presence and support marketing, recruiting, and business development efforts. Also completed the verification of the company’s LinkedIn page to establish the organization’s official presence and improve credibility with clients, partners, and potential recruits.
June 2025 — Oct 2025
Marketing Communications Specialist, Grocery Services Inc. + Bryant’s Market
Led marketing and brand communications for a statewide grocery company operating under two banners: Grocery Services Inc. (WIC-focused) and Bryant’s Market (traditional grocery). Managed all digital platforms, redesigned the WordPress website, launched SMS campaigns, and developed bilingual print and digital materials. Supported recruiting, community outreach, and regional marketing efforts tailored to each store brand’s customer base.
Houston, TX
GSI Brand Kit: Created the first-ever brand kit for Grocery Services Inc. to unify design across stores, flyers, website, and digital campaigns. Defined official color palette, typography, logo usage, and tagline variations to ensure consistency and provide a foundation for future marketing materials.
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GSI Business Cards: Standardized the company’s business card design by replacing outdated, inconsistent templates and removing a broken QR code. Created a unified layout using the updated brand colors, typography, and contact format so every team member had a professional and consistent card.
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GSI Text Flyer Example: Improved weekly customer text campaigns by developing bilingual graphic flyers and varied content instead of repeating the same automated messages. Incorporated new product graphics and seasonal promotions to keep messaging relevant and maintain customer engagement. Messaging changes reduced opt-out responses from around 300 per week to about 60, while generating more customer engagement through questions about store locations, hours, and products.
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GSI Text Flyer Spanish Example: Spanish version of the weekly text campaign flyer created to introduce new products and keep communication relevant for Spanish-speaking customers.
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GSI Frozen Items Display Flyer: Designed a large-format bilingual flyer for frozen product displays to replace plain white freezer doors. The new signage clearly shows available products, making it easier for both customers and employees to see options at a glance and encouraging increased sales of frozen items.
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GSI Fruit & Veg Customer Flyer: Developed bilingual flyers to educate customers on eligible fruit and vegetable items that can be purchased with WIC benefits, including fresh and approved frozen/canned options. Flyers were inserted with every purchase and displayed on counters to increase awareness, drive sales in this key category, and support the company’s focus on boosting produce revenue.
GSI Website (Interactive): Led a full redesign of the Grocery Services Inc. website to modernize its look, improve navigation, and better represent the brand. Added a store locator to help customers easily find nearby locations, created a new hire page to streamline recruiting, and wrote product descriptions to highlight WIC-approved items. Currently developing an online ordering feature to support future growth. This project has involved extensive layout updates, custom styling, and content restructuring to create a more user-friendly and scalable site.
Bryant’s Market Text Flyer: Developed text campaign flyers for Bryant’s Market, GHG owns both Grocery Services Inc and Bryant’s Market (a full-service grocery store in El Paso, not WIC-focused). Replaced repetitive automated messaging with engaging, bilingual content featuring product spotlights and seasonal promotions to connect with the community and encourage store visits.
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Bryant’s Market Spanish Text Flyer: Spanish version of the Bryant’s Market text campaign flyer created to ensure accessibility and maintain engagement for Spanish-speaking customers.
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Bryant’s Market Website (Interactive); Worked on a full refresh of the Bryant’s Market website, transforming it from a minimal placeholder to a functional and customer-friendly site. Made significant layout and content edits to better represent the brand and improve navigation. The redesign gives the store a professional online presence that aligns with GHG’s broader marketing strategy.
June 2025 — Oct 2025
Field Brand Ambassador, Carbliss
Executed on- and off-premise activations across Houston, delivering premium product experiences and collecting consumer feedback. Tracked product performance data and worked closely with brand reps to align events with local sales goals and demographics. Also researched sponsorship opportunities and local events to help expand brand visibility and presence.
Houston, TX
Recommended and executed a launch activation at The Woodlands golf tournament to connect Carbliss with an upscale, high-income audience. This event helped introduce the brand in Houston and drove strong engagement with the right demographic.
June 2025 — Sep 2025
Reliant Brand Ambassador Assistant Manager, 2020 Companies
Supported large-scale activations at Houston Astros and Texans games by guiding field teams, maintaining brand compliance, and overseeing setup and breakdown logistics. Acted as an on-site liaison to ensure all event elements met Reliant Energy’s standards while facilitating smooth team execution in high-traffic environments.
Houston, TX
Managed Reliant Energy’s in-game activation at a Houston Astros home game, supporting brand ambassador teams and engaging fans throughout the stadium. Oversaw setup, monitored compliance, and ensured leads and sign ups were accurately captured and sent to sales staff for follow up.
Managed Reliant Energy’s full activation at Houston Texans Training Camp, overseeing brand ambassador teams during one of the busiest weeks of the pre-season. Coordinated setup and breakdown, monitored compliance, and made sure leads were transferred to sales staff correctly. Even though the sales goal was 8 sign-ups per day, our team consistently reached up to 20 daily during this week (a major win for the campaign).
Managed Reliant Energy’s activation at the Margaritaville outdoor event, engaging attendees and supporting brand ambassador teams across a crowded business fair. Coordinated setup and compliance, distributed promotional materials, and captured leads while ensuring interactions represented our brand well.
June 2025 — July 2025 (Short-term Contract)
Content Administrator, Global Mobile Software LLC
Managed social media content and partnership communications for a sports tech company, including short-form video, post scheduling, and engagement tracking. Conducted industry research to identify relevant tradeshows and events that aligned with brand goals, helping inform future partnership and outreach strategies.
Remote (Based in Brooklyn, NY)
GMS Brand Kit: Global Mobile Software, a Brooklyn-based startup, had no formal brand guidelines or visual standards in place. Partnered with the marketing manager to research industry benchmarks and build a comprehensive brand kit from the ground up. Established an official color palette, defined primary and secondary typography, created logo usage standards, and set rules for presentation design and marketing collateral. The completed kit served as the foundation for consistent branding across internal documents, website content, investor decks, and external partner communications, creating a cohesive and professional brand presence.
GMS Content Calendar Example: After being appointed Content Administrator, introduced a formal content calendar to manage social media, blog posts, and partner announcements. Created a structured process for planning and scheduling content, aligning publishing dates with product releases, industry events, and marketing campaigns. The calendar improved internal coordination, reduced missed deadlines, and provided leadership with a clear overview of upcoming initiatives.
GMS TifoXR Promo Videos: Produced short-form promotional videos to build anticipation for TifoXR, Global Mobile Software’s flagship product, ahead of its official launch. The challenge was the absence of a finished product, with only a demo available, so creative assets were developed from demo footage to highlight key features and use cases. These videos were used on social media and internal channels to create early excitement, attract partners, and prepare the market for launch.
Feb 2022 — May 2025
DIAGEO Brand Educator Manager, MKTG
Oversaw brand activations for DIAGEO spirits across Texas, engaging hundreds per event in nightlife and retail settings. Led operations for South Texas, including travel logistics, inventory management, and team support, while reporting field data to regional leadership.
San Antonio, TX (working in RGV area)
Supported one of Smirnoff’s largest spring break campaigns in South Texas, focused on launching the Spicy Tamarind flavor. Coordinated with the field marketing team to plan van stops across South Padre Island, secured short-term promotional permits, and managed promo merchandise orders. Assisted with setup and breakdown at each stop, engaged diverse spring break crowds, and created interactive photo opportunities that encouraged social sharing and boosted brand visibility during a key seasonal period.
Executed a weeklong Captain Morgan spring break activation featuring a large branded boat as a centerpiece photo opportunity. Coordinated daily setup and breakdown, secured short-term promotional permits, and managed activation stops across the schedule. Focused on enforcing strict compliance with promotional guidelines, kept brand ambassador teams aligned with safety protocols, and helped manage high-volume, high-energy spring break crowds to maintain a controlled and successful activation environment.
Aug 2021 — Aug 2022
Public Relations Assistant, Cuellar & Associates LLC
Managed executive calendars, public bids, and community outreach while supporting PR and event logistics. Created content for social media, maintained contact databases, and coordinated business development initiatives.
Weslaco, TX
Managed all trade show and event participation for C&A in South Texas, coordinating logistics, scheduling, and on-site representation. Designed the company’s event banner, sent it to print, and ensured all marketing materials were ready for use.
Coordinated and hosted C&A’s official ribbon cutting ceremony with the Edinburg Chamber of Commerce, managing event setup, logistics, and company participation. Represented the company at other local ribbon cuttings and chamber events to build relationships with business owners, strengthen community ties, and increase brand visibility in the region.
Designed a variety of social media graphics and rotating themes to keep C&A’s online presence engaging and visually consistent.
Produced a short-form video highlighting C&A’s company culture to share on social media. Captured, edited footage, and published the final video.
Education & Other Works
Jan 2023 — May 2024
Master of Business Administration
University of Texas Rio Grande Valley
Care Wheels Clinic Business Plan: Co-developed a full business concept for Care Wheels Clinic, a mobile healthcare unit designed to improve access to affordable medical services across the Rio Grande Valley. Researched regional health disparities, conducted surveys, and identified key barriers to care such as transportation, cost, and long wait times. Built a complete business model canvas including value propositions, customer segments, key partners, revenue streams, and cost structure. Created a county-by-county service route plan, proposed strategic partnerships with local clinics, and developed a plan for Medicaid and Medicare enrollment and telehealth integration. Produced a detailed pro forma financial analysis to support the launch strategy and long-term sustainability of the clinic.
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Quiet Mind Yoga Social Media Plan: Partnered with Quiet Mind Yoga, a yoga and holistic wellness studio in McAllen, TX, to create a full social media marketing strategy. Interviewed the owner, audited their existing Instagram, Facebook, and YouTube presence, and analyzed competitor activity. Developed a comprehensive plan including target market personas, platform-specific strategies, content themes, and a posting schedule designed to increase engagement, build community, and grow memberships. Delivered a formal report with budget recommendations, influencer collaboration ideas, and performance tracking metrics for long-term use
Delgado Collective Marketing Plan: Developed a comprehensive marketing plan for The Delgado Collective, a fine dining restaurant group in downtown McAllen. Conducted competitor analysis, SWOT analysis, and market research to identify opportunities for brand growth. Built a 12-month strategy focused on strengthening online presence, launching a TikTok account, and creating a structured social media calendar to improve consistency and engagement. Recommended a mix of online campaigns and offline events including a pop-up market, speed dating series, and mixology classes to drive foot traffic and boost community involvement. Delivered a plan with a $25,000 budget allocation, projected financial impact, and a detailed timeline of promotional activities.
SALT Event Flyer: Developed an original event concept as part of the Delgado Collective marketing plan and designed a promotional flyer to visualize how the campaign could be executed. The flyer showcased event details, theme, and brand tone, serving as a mockup to illustrate the marketing strategy in action.
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Aug 2018 — Aug 2021
Bachelor of Science in Mass Communications and Public Relations
Texas State University
Aug 2015 — May 2018
Associate of Science in Interdisciplinary Studies
South Texas College
